Vera Moore Cosmetics is a 30-year-old brand that historically integrated the Green Acres Mall. Her products are used on tage, screen and TV. They've been featured on "The Cosby Show," "The Wendy Williams Show," etc. Emmy-award-winning makeup artists, celebrities, news anchors and women from all walks of life solicit Vera’s products and services. Vera was featured in WWD and The Wall Street Journal announcing her partnership with Duane Reade as she continues to expand and position her company to grow the VMC brand. Duane Reade’s store within a store concept is the new destination of choice for beauty, in an upscale high-end environment called the “LOOK boutique.” Vera’s daughter, Consuella Helms-Jeune, is a key player in the business and travels throughout the country training store cosmeticians on the advantages and uses of their extremely relevant product line. Vera continues to reach for “moore” as she goes national with Walgreens.